作　　者： (）;

机构地区： 华南理工大学广州学院

出　　处： 《食品工业》 2019年第11期296-299,共4页

摘　　要： "互联网+"已成为热门词语。"互联网+"在各个领域应用广泛,尤其是农业领域,成为绿色农业发展不可或缺的中坚力量。通过"互联网+",能够将农产品信息第一时间传送给购买者,让农户和企业将绿色农产品营销理念快速传播,分析影响农户绿色技术采纳因素,为实现"互联网+"绿色农产品营销模式提供技术支持,拓宽营销渠道。 "Internet+" has been a popular word. "Internet+" had been widely applied in various fields, especially in agriculture, and had been an indispensable backbone in the development of green agriculture. Through "Internet+", the information of agricultural products could be transmitted to buyers’ hands for the first time, so that the marketing concept of green products of farmers and enterprises could spread rapidly. The factors that affect farmers’ green technology adoption was analyzed, and technical support for the realization of "Internet+" green agricultural products marketing mode was provided, to broaden marketing channels.

关 键 词： 互联网 绿色农产品 营销模式

领　　域： []