作　　者： ;

机构地区： 暨南大学新闻与传播学院

出　　处： 《内蒙古社会科学》 2020年第1期153-158,共6页

摘　　要： 大众传播体系的变迁衍生了一套区别于传统文化书写的媒介机制,并呈现出独特的价值逻辑与功能特征。从电视传播到移动传播,传统节日文化的生产逻辑从“空间赋值”向“关系嵌入”转变。前者重在对不同形态空间的占领,在空间整合中实现记忆的集约化传播与总体性图式;后者注重将关系嵌入话语流转,在关系的搭建中实现娱乐、赋权与记忆的个体化景观。作为“高维媒介”的移动媒介的空间流转有利于实现媒介仪式的生成,并在符号传播中促进交往实践。尤其是在社交媒体时代,人际沟通方式的转变,用户利用数字媒介低损耗的特点进行存档、注解和“阅后即焚”,改写了传统节日的文化机制,拓展了传统节日的生产边界,重描了传统节日文化的媒介模式。 The mass communication system has derived a set of media mechanisms that are different from traditional cultural writing,and presents unique value logic and functional characteristics.From television to mobile communication,the production logic of traditional festival culture changes from space assignment to relationship embedding:the former focuses on the occupation of different forms of space,and realizes the intensive communication and overall pattern of memory in space integration.The latter focuses on embedding relationships into discourse flows,and setup individualized landscapes of entertainment,empowerment,and memory in relationship construction.The space circulation of mobile media as a high-dimensional media is conducive to the realization of media rituals and promotes communication practice in symbolic communication.Especially in the era of social media,the change of interpersonal communication mode,users use the characteristics of low loss of digital media for archiving,annotation and burning after reading,rewriting the cultural mechanism of traditional festivals,broadening the production boundary of traditional festivals,the media model of traditional festival culture is described.

关 键 词： 传统节日 传统文化 空间 关系

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