作　　者： ;

机构地区： 广东财经大学

出　　处： 《生态经济》 2016年第9期64-67,81共5页

摘　　要： 基于广州市高校和市民样本,探究生态价值观对低碳消费态度、环境态度与低碳消费意向之间关系的影响机制。研究结果表明,消费者低碳消费态度和环境态度是低碳消费意向的重要前因。生态价值观对低碳消费态度与低碳消费意向之间的线性关系有调节作用,而对环境态度与低碳消费意向之间的关系没有调节作用。另外,性别的调节机制研究部分得到了支持。 This study which is based on the subjects of university member and citizen explores the influence of ecological values on the relationship between low-carbon consumption attitudes, environmental attitudes and low-carbon consumption intention. The results show that the low-carbon consumption attitudes and environmental attitude are two vital antecedents of low-carbon consumption intention. The linear relationship between the low-carbon consumption attitude and the low- carbon consumption intention are moderated by ecological values, however, the relationship between the environmental attitude and the low-carbon consumption intention is not moderated. In addition, the moderation mechanism of sexuality is partly supported.

关 键 词： 生态价值观 低碳消费 消费意向 调节机制

分 类 号： [F063.2]

领　　域： []