作　　者： ;

机构地区： 中山大学

出　　处： 《图书馆论坛》 2018年第12期136-145,共10页

摘　　要： 移动视觉搜索的兴起与应用受到广泛关注,探讨用户搜索行为意向的影响因素对于提升搜索服务和用户体验具有重要意义。文章以使用与满足理论作为基本框架,从质量感知的影响出发构建理论模型,并针对手机百度识图用户进行问卷调查,采用偏最小二乘法对模型和假设进行检验。研究发现:实用价值、享乐价值和认知价值对搜索意向具有显著正向影响;信息质量正向地影响实用价值和享乐价值,但对认知价值的影响不显著;系统质量正向地影响实用价值,但对享乐价值和认知价值没有显著影响;服务质量对三种价值评价均有显著正向影响,并且这些价值评价在质量与搜索意向的影响关系中具有部分中介作用。研究结论对移动视觉搜索服务提升具有一定的指导意义。 The rise and application of mobile visual search have received extensive attention and it is very important to explore the influencing factors of user's search intention for improving search service and user experience.Drawing on the theory of use and gratification,this study builds a theoretical model from the perspective of perceived value,and investigates the Shitu users of mobile Baidu through questionnaires.The model is validated by partial least squares method.The results confirm that utilitarian value,hedonic value and cognitive value are significant predictors for searching intention.Information quality positively affects utilitarian value and hedonic value,but has no significant effect on cognitive value.System quality positively affects utilitarian value,but had no significant impact on hedonic value and cognitive value.Service quality is a significant predictor for the values of the three kinds,and all the values have partial mediating effects on the positive relationship between perceived quality and searching intention.

关 键 词： 移动视觉搜索 搜索意向 感知质量 价值评价

分 类 号： [F590.65]

领　　域： []