作　　者： ;

机构地区： 华南师范大学

出　　处： 《科研管理》 2019年第3期10-20,共11页

摘　　要： 为厘清技术推动力和市场拉动力对于科技型小微企业破坏性创新的影响机理,本研究基于技术和市场领域中探索与利用的组合分别探讨了单一探索、单一利用、技术双元、市场双元、技术开发和市场开发六种可能的双元性组合策略对科技型小微企业低端破坏性创新和新市场破坏性创新的影响。通过对佛山地区364家科技型小微企业的调查研究,实证分析结果显示基于"技术利用×市场利用"组合的单一利用策略和基于"技术探索×市场利用"组合的技术开发策略对科技型小微企业的低端破坏性创新具有显著的正向影响;而基于"技术利用×市场探索"组合的市场开发策略和基于"技术探索×市场探索"组合的单一探索策略对于科技型小微企业的新市场破坏性创新具有显著的正向影响。 Utilizing and balancing exploration and exploitation are critical challenges that are particularly difficult for smaller,nascent enterprises which lack the resources,capabilities,and experience necessary to successfully implement ambidexterity.This article distinguishes between exploration and exploitation in technology and market domains. As the two most basic business functions,technology development and marketing represent distinct dimensions for exploration and exploitation. This perspective builds on research demonstrating the independence of product-and market-oriented learning. Enterprises can achieve strategic ambidexterity by combining exploration and exploitation across or within functional domains. Within the technology domain,technology exploration emphasizes developing new technologies,skills,and product capabilities,and technology exploitation emphasizes increasing returns from existing technology capabilities. Within the market domain,market exploration emphasizes marketing programs that attract new customers,and market exploitation emphasizes marketing programs designed to retain and increase purchases from current customers. The cross-functional combinations exhibit ambidexterity across product and market domains to exploit current technology capabilities with the goal of attracting new customer markets,which corresponds to a market development growth strategy,or to explore new technology capabilities that target current customers,corresponding to a technology development growth strategy. Within functional domains,technology ambidexterity simultaneously explores new technology capabilities and exploits current technology capabilities,whereas market ambidexterity simultaneously explores new customer markets and exploits current customers.On the other hand,disruptive innovation has been confirmed to be an effective strategy for new entrants and startups to compete with incumbents or larger competitors. The diversities in the incentives,knowledge and capabilities of small and large firms lead to het

关 键 词： 技术探索 技术利用 市场探索 市场利用 科技型小微企业 破坏性创新

分 类 号： [F204]

领　　域： []