作　　者： ;

机构地区： 暨南大学

出　　处： 《旅游科学》 2018年第1期86-95,共10页

摘　　要： 基于归因理论,本文构建了生态旅游涉入、群体规范和旅游者环境友好行为意愿之间的理论关系模型,并用369份观鸟旅游者的抽样调查数据对模型进行了实证检验。研究结果显示：（1）生态旅游涉入和群体规范均对旅游者环境友好行为意愿产生显著的正向影响;（2）生态旅游涉入对旅游者一般环境友好行为意愿和特定环境友好行为意愿的影响均较强,能促使旅游者产生积极主动的环境友好行为意愿;（3）群体规范对旅游者特定环境友好行为意愿的影响最强,具有规定或约束旅游者环境友好行为意愿的功能。研究结果对生态旅游环境教育、生态旅游活动组织等具有实践指导意义。 Based on the attribution theory,this paper constructed a conceptual model to depict the relationship among eco-tourism involvement,in-group norm and environment-friendly behavioral intention,and tested the structural equation it with the data collected through a sampling survey of 369 bird-watching tourists.The results show：（1）eco-tourism involvement and in-group norm of tourists have significantly positive effects on tourists＇ intention to exhibit both the general and particular environment-friendly behaviors;（2）eco-tourism involvement has the greatest influence on tourists＇ intention for general environment-friendly behavior,promoting the positive environment-friendly behavioral intention of tourists;（3）the in-group norm has the strongest influence on the particular environment-friendly behavior intention of tourists,with the function of orientation impacting tourists＇ environment-friendly behavior intention.The authors believe that the findings of this research may offer some managerial implications to the education of ecological environment and the organization of ecotourism activities.

关 键 词： 环境友好行为意愿 生态旅游涉入 群体规范 观鸟旅游者

分 类 号： [F590.3]

领　　域： []