作　　者： ;

机构地区： 广东外语外贸大学

出　　处： 《国际贸易问题》 2018年第6期82-93,共12页

摘　　要： 本文利用BBC/Globe Scan、Pew的民意调查报告构建国家声誉衡量指标,并基于扩展的引力模型实证考察了国家声誉这一软实力因素在对外服务贸易中的作用。研究结果表明：进口国对出口国的正面评价能够显著促进出口国的服务贸易出口,换言之,良好的国家声誉具有显著的贸易促进效应,上述结果在不同的研究样本以及控制内生性问题和贸易零值问题之后均是稳健的;基于中介效应模型的进一步检验发现,国家声誉对服务贸易出口的促进作用主要通过降低贸易成本这一作用机制实现。本文从国家声誉的视角解构了软实力因素对服务贸易创造的作用机理,能够为国家声誉提升战略以及对外服务贸易政策的实施和调整提供相应的决策参考。 This paper employs the annual opinion polls conducted by BBC/Globe Scan and Pew respectively to construct the indicator of country reputation,and empirically examines the impact of country reputation, which acts as soft power on service export based on the augmented gravity model. The results show that positive evaluation of exporters by the importers significantly boosts the service export, namely good country reputation has significant trade promotion effect. The above findings are robust in different samples and after addressing the issues of endogenous and zero trade value. Further tests based on the mediator effects model reveal that the promotion effect of country reputation on service export is mainly driven by the mechanism of reducing trade costs. From the perspective of country reputation, this paper deconstructs the impact and mechanism of soft power on service trade creation, which sheds light on the decisionmaking of country reputation promotion strategy as well as the implementation and adjustment of service trade policies.

关 键 词： 软实力 国家声誉 服务贸易出口 扩展引力模型

分 类 号： [F752.68]

领　　域： []