作　　者： ;

机构地区： 广东外语外贸大学

出　　处： 《改革》 2017年第5期106-113,共8页

摘　　要： 网络平台是虚拟网络与交易实体相结合的运营平台,在运作过程中受到传统经济规律和网络经济规律的共同作用,双边市场作用、网络的外部性效应以及网络定价机制是网络平台寡头垄断形成的主要原因。我国的网络平台不仅拥有市场集中程度高、进入壁垒高、信息不畅通、服务差异程度低等显著的寡头垄断特征,而且采用了强制性低价（高价）和捆绑销售两种典型的约束竞争的手段和形式。我国应尽快以＂基础设施＂为原则建立和完善网络反垄断措施,为企业营造公平的竞争环境。 The online platform is the operating platform which is a mixture of virtual network and transaction entity.During its operation process, it is affected both by traditional economic law and the digital economic law. Two-sided market function, network effects as well as the network pricing mechanism are the major reasons which lead to the formation of the online platform oligopoly. The online platform in China is featured not only by the characteristics of oligopoly which are high-level market market concentration, high entry barrier, obstructed information flow and lowlevel differentiation of the service,but also employs two kinds of anti-competition strategy： mandatory low pricing（high pricing） and the sales bundle. The government in China should establish anti-monopoly approaches and qualify the data as an essential facility as soon as possible to build a fair competition environment for companies.

关 键 词： 寡头垄断 网络平台 电商产业

分 类 号： [F426.61]

领　　域： []