作　　者： ;

机构地区： 岭南师范学院

出　　处： 《岭南师范学院学报》 2015年第3期143-152,共10页

摘　　要： 随着全球化的进展,湛江市与外界的交流逐渐增加.近年来湛江承办了不少大型活动,这给湛江自身的发展带来效益的同时,也凸显了一些问题,如交通秩序紊乱、指示不明确、信息繁多等,湛江的导向系统远远没有跟上其发展的步伐.因此,对湛江现有城市导向系统进行调研分析,并且针对湛江地域文化进行提炼,设计出一套专属于湛江本土的导向系统显得非常重要,包括对湛江城市形象的定位、标志的设计、城市色彩的提取等. With the development of globalization,the communication between Zhanjiang and the outside world is gradually increased.In recent years Zhanjiang has played host to several big events,which comes with benefits as well as some problems,such as traffic order disorder,unclear directing,abundant information,etc.The city guidance system in Zhanjiang is not keeping pace with its development.Therefore,it is very important to design a set of Zhanjiang local guidance system,including the image orientation of Zhanjiang,logo design,City color extraction,etc.

关 键 词： 湛江 城市形象 导向系统设计

分 类 号： [U49]

领　　域： []