作　　者： ;

机构地区： 广东金融学院

出　　处： 《旅游论坛》 2015年第4期19-25,30共8页

摘　　要： 节庆是研究地方认同的重要情境。节庆可能增强也可能消解地方认同。新创节庆，新创民俗节庆如何影响地方认同值得探讨。以广州市新创民俗节庆广府庙会为例，采用问卷调查方法，利用SPSS19．0和LISREL8．72软件进行数据分析，结果发现：第一，地方认同是认知认同、情感认同与意向认同的二阶因子，说明地方认同有认知、情感与意向三个维度；第二，逛庙会的群体对庙会举办目的的评价与其对庙会地方性的评价之间存在显著的相关关系，而且目的认知直接影响认知认同。地方性认知则直接影响情感认同．认知认同既直接影响意向认同，也通过情感认同间接影响意向认同，也就是说，目的认知和地方性认知并不直接影响意向认同。研究设计了新创民俗节庆背景下的结构方程概念模型，并通过实证调查检验，是已有节庆与地方认同研究的有益补充。 Festival is an important context of place identity research. Festivals may enhance or weaken place identity. However, how the created folk festivals put influence on place identity is worth exploring. This study takes Yuexiu Temple Fair, a created folk festival in Guangzhou for a case and collects data by questionnaire method and uses structural equation model to analyze the data. The results are as follows： First, place identity is constructed of cognitive, emotional and intentional identity. Second, there is a significant correlation between the cognition of the purpose about creating the Yuexiu Temple Fair and the evaluation of its local attributes. The cognition of the purpose directly affects cognitive place identity, and the evaluation of its local attributes directly affects the affective place identity. The cognitive place identity directly affects the emotional place identity and the inten-tional place identity and also indirectly affects the intentional place identity via the affective place identity. This paper constructs and tests a structural equation model of place identity under the context of a created folk festival and may provide some eomple ments for the study on festival and place identity.

关 键 词： 民俗节庆 广府庙会 地方认同 结构方程模型

分 类 号： [F590.3]

领　　域： []