作　　者： ;

机构地区： 广东第二师范学院

出　　处： 《商业研究》 2004年第14期 128-129,共2页

摘　　要： 跨位是二线品牌(挑战者)向一线品牌(领先者)挑战,或企业要谋求新的增长点而提出的经营新理念.通过采取开发或并购的策略,进行品牌及营销组合的创新变革,发挥或创造整合出企业的核心竞争力,最终取得跨位的成功.在中国加入WTO后,提出跨位的经营理念,让中国企业更好地创造或发挥自身的核心竞争力,与狼共舞,意义重大. Promotion is a new managing idea which is for second-line brand to challenge the leading brand or for the enterprises to try for a new point of growth. With the strategy of developing and merging, enterprise can create and take advantage of core competitive ability througe the innovation on the brand and marketing. After China's entry into WTO, the managing idea of promotion can help Chinese enterprises to compete with global & leading companies and the most important is to create the core competitive ability.

关 键 词： 企业 核心竞争力 品牌延伸 经营理念

分 类 号： [F272.3]

领　　域： []