作　　者： ;

机构地区： 汕头大学

出　　处： 《中国地质大学学报:社会科学版》 2019年第2期109-125,共17页

摘　　要： 全球性社交平台推特已成为各类传播主体参与国际传播的全球性公共场域。本研究基于场域视角,运用社会网络分析法剖析推特用户围绕"一带一路"议题形成的关系网络以及我国媒体账号在此网络中的结构位置,由此揭示我国利用社交媒体对外传播存在的问题。宏观层面上,"一带一路"议题在推特上的整体传播网络稀疏,信息流通性较差,以国家为界划分的小世界现象明显,形成场域中的场域,且传播主体主要来自中国、南亚、东南亚和美国,显示出线下结构关系平移至线上场域的态势。中国对外媒体账号并未能在整体网络占据最为核心的位置,自身也分化为由次级中心到边缘的三个梯队,且因在推特上缺乏与其他节点的互动而未能充分将社会资本转化至场域中,进而形成广泛有效的信息扩散。对我国媒体来说,如何从整体布局和具体路径上突破在全球社交媒体上的结构性劣势,并充分利用分散网络用户在信息扩散中的重要作用,是需要进一步研讨的问题。 The global social platform Twitter has become a global public field for all kinds of communication subjects to participate in international communication.From the field perspective,this study uses social network analysis to analyze the relationship network formed by Twitter users around the "Belt and Road" issue and the structural position of China’s media accounts in this network,thus revealing the problems of China’s use of social media for international communication.At the macro level,users involved in discussing the "Belt and Road" issue have formed a sparse network on Twitter with the information flow being poor.The small world phenomenon divided by countries is obvious,forming different subfields in the overall field,and the main subjects of communication are from China,South Asia,Southeast Asia,and the United States.It appears that the offline structure moves up to the online field.China’s mainstream media accounts have not been able to occupy the core position of the overall network,splitting into three echelons from the secondary center to the periphery.They fail to fully transform social capitals into the field due to lack of interaction with other nodes on Twitter,thus failing to form a wide range of effective information diffusion.For China’s media,how to break through the structural disadvantages on global social media in terms of the overall layout and specific approaches,and how to make full use of the important role of distributed network users in information diffusion are the problems that need to be further explored.

关 键 词： 一带一路 网络结构 信息扩散 社会网络分析

分 类 号： [G203]

领　　域： []