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跨境电商物流渠道选择与发展

作  者: ;

机构地区: 广东女子职业技术学院

出  处: 《中国流通经济》 2018年第9期30-40,共11页

摘  要: 近年来我国跨境电子商务行业呈现爆发式发展,需要高效畅通的跨境物流服务。国际小包、国际快递、海外专线、海外仓、跨境电商平台物流、仓储集货物流等渠道各有优劣。跨境电商物流存在交货期长、渠道长、物流“过程黑箱”、清关难、服务水平参差不齐、从业者认知不足等问题。跨境电商物流渠道选择应遵循以客户需求为出发点、系统性、战略性、经济性及把决策权留给客户的原则,考虑商品属性、物流渠道覆盖面和物流渠道清关能力、顾客需求、交易频率、交易规模、市场广度、企业实力等因素,合理利用物流渠道。当前,要创新和完善跨境电商物流渠道模式,用整合思维构建全球视野的跨境电商物流体系,实施多目标协同跨境电商政策,建立良性跨境物流产业环境,强化跨境电商物流产品和服务项目开发设计,加强跨境物流网络信息技术应用和信息化建设。 In recent years,cross-border e-commerce is developing rapidly in China,which needs the support of efficient and smooth cross-border logistic service;and logistic channels such as international express,overseas location,and crossborder platform logistics have their own advantages and disadvantages.There are some problems with cross-border e-commerce logistics,such as the long delivery time,long channel,and different levels of service.In choosing cross-border e-commerce logistic channel,we should obey the principles such as taking customers’requirement as the start point,and making customers to make their own decisions,consider factors such as commodity attribute,the coverage and capability for customs clearance of logistic channel,customers’requirement,transaction frequency and scale,market breadth,and enterprises’strength,and rationally take advantage of these logistic channel.At present,to make innovation in and perfect the pattern of cross-border ecommerce logistic channel,we should establish the global cross-border e-commerce logistic system with integrated way of thinking,create the sound industrial environment for cross-border logistic industry by implementing multi-targeted and coordinated policies,strengthen project development and design of related products and services,and advance the application of IT and the construction of IT-based technology.

关 键 词: 跨境电商 电商物流 跨境物流 物流渠道选择 跨境物流产业

分 类 号: [F713.36]

领  域: []

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