作　　者： ;

机构地区： 广州大学

出　　处： 《艺术百家》 2016年第5期118-123,共6页

摘　　要： 文化是意义的生产和解释，媒介对文化具有重要的影响力和建构力。春晚作为国家文化品牌工程，与政治的关系密切。从大传播到微传播的媒介变革中，春晚表达的政治内涵也在发生变化，其重要的表征便是微传播推动了文化政治的崛起。文化政治是一种微观政治、日常生活政治，与不同主体的文化身份及其建构的文化权力关系密切。嵌合在日常生活中的微传播打破了传统媒体时代单一的春晚舆论场，拓展了开放多维的舆论表达空间，释放了平民话语权，重新建构了官方／民间、媒体／观众、精英／草根等文化权力关系。春晚微传播中呈现的多元诉求，也在重塑着网络舆情生态。 Culture is the production and interpretation of meaning and media has an important impact and constructive power upon culture. As a national cultural brand project, spring festival gala is very closely related to politics. From the transformation from great communication to micro - communication, political connotation of cultural politics ex- pressed in spring festival gala is also changing, and its significant representation is that micro - communication pro- motes the rising of cultural politics. Cultural politics is a micro politics and daily life politics, and it is very closely re- lated to cultural identities of different subjects and their cultural power relation. Micro - communication integrated in daily life breaks away from single public opinion field in traditional media era, and it expands an open expression space for public opinion, and it releases common people＇ s speech rights, and rebuilds the cultural power relation among the authority and the folk, the media and the audiences, and the elite and the grass -root. And the plural appeals represented in micro - communication of spring festival gala are also reshaping the internet and the ecology of public opinion.

关 键 词： 当代中国 文化建设 舞台艺术 春晚 微传播 话语政治 文化研究

分 类 号： [J0]

领　　域： []