作　　者： (许惠媛）;

机构地区： 江南大学商学院,江苏无锡214122

出　　处： 《江苏商论》 2017年第7期12-15,共4页

摘　　要： 如今,追星族不再是一个新兴群体,年轻人的时尚追求、大众传媒娱乐化和商业化等多种因素让粉丝消费十分火热。大学生处于象牙塔与社会的中间地带,有较大的消费能力、狂热的消费欲望,成为粉丝消费的重要群体。研究就大学生粉丝消费的各项需求指标进行问卷调查,利用因子分析法提取了自我发展需求及自我感知需求的2个公共因子,对2个公共因子进行权重排序,结果显示自我发展的权重最大,并基于研究结果给粉丝和企业提出了建议。 Today, the groupies are no longer a new group, the pursuit of young people, the mass media entertainment and commercialization and other factors so that fans are still hot. College students in the ivory tower and the middle of the community, have a greater spending power, fanatical consumer desire to become an important group of fans consumption. This paper uses the factor analysis method to extract the two common factors of self-development demand and self-perception demand. The weight of the two common factors is sorted, and the results show that the weight of self-development is the largest, And based on the results of the study to fans and enterprises made recommendations.,

关 键 词： 粉丝消费 心理需求 因子分析