作　　者： (张姮）; (凌霓）;

机构地区： 浙江理工大学

出　　处： 《创意设计源》 2017年第4期42-45,共4页

摘　　要： 创意农业作为一种新兴农业发展模式,在我国具有十分广阔的发展前景。本文以台湾著名创意农业品牌"掌生谷粒"为例,从创新品牌运营模式、打磨创意农产品或农业项目、塑造品牌时尚形象、精于讲好品牌故事等几个方面入手进行策略性思考和设计,总结其有效的创意农业品牌化设计策略。 Creative agriculture as a new agricultural development mode has very broad prospects in our country. Based on Taiwan famous creative agriculture brand Green-in-hand, this thesis explores effective strategies to build the brand of creative agriculture, and summarized that creative agricultural brand designing must focus on some strategic thinking and designing such as rethinking of the core value of the new creative agricultural brand under the background of consumption demand upgrading, and innovating the brand operation mode; making creative agricultural products or projects well- designed; giving a fashion brand image; telling touching story of brand and so on. It can promote the creative agriculture brand developing more effectively and energetically.

关 键 词： 互联网 创意农业 掌生谷粒 设计策略