作　　者： (王奕文）;

机构地区： 湖南大学设计艺术学院,湖南长沙410000

出　　处： 《包装学报》 2017年第2期85-88,共4页

摘　　要： 在国外的海报设计中,英文文字是传递信息的图像符号,也是视觉传达的重要元素之一,将英文文字进行图形化处理,有利于表达文字的内涵和情感诉求。在海报中,英文文字的图形化设计主要是通过造型、肌理和色彩等表现形式,使文字发生形象变化,以增加海报的趣味性,提高海报的视觉吸引力。 In poster designs abroad,English character is the graphic symbol to deliver messages,while it is also one of the important elements in visual communication.The graphics processing of English characters is conducive to enhancing the wording connotation and emotional appeal.Graphic designs of English characters are mainly expressed by manifestation of shape,texture and color to bring about the image transformation in texts,which results in the enhancement in entertaining effects and the increase in visual appeal in posters.

关 键 词： 海报 英文文字 图形化设计