作　　者： (宾幕容）; (文孔亮）; (周发明）;

机构地区： 湖南农业大学商学院,湖南长沙410128

出　　处： 《湖南农业大学学报（社会科学版）》 2017年第4期37-43,共7页

摘　　要： 基于湖南462个养殖农户调查样本,引入扩展的技术接受分析框架,对农户畜禽养殖废弃物资源化利用技术采纳意愿进行实证研究,结果表明:感知有用性、感知易用性、感知经济性和主观规范对农户畜禽养殖废弃物资源化利用技术采纳意愿均具有正向显著影响,其标准化路径系数依次为0.429、0.348、0.543、0.468。感知经济性和感知易用性均通过感知有用性的中介作用,对农户畜禽养殖废弃物资源化利用技术采纳意愿产生间接的正向影响。此外,感知经济性对感知有用性具有显著影响,但是感知易用性对感知有用性的影响不显著。 Based on the extended technology acceptance model and the survey data of462rural households in Hunanprovince,this paper makes an empirical study on adoption willingness of farmers'livestock and poultry waste resourceutilization technology by using structural equation model(SEM).The results show that:perceived usefulness(PU),perceived ease of use(PEOU),perceived economic(PE)and subjective norms(SN)have significant positive effects onfarmers'adoption willingness,and the standardized path coefficients are0.429,0.344,0.543and0.468respectively.Perceived economic(PE)and perceived ease of use(PEOU)have indirect positive impact on farmers’adoptionwillingness by means of the mediating role of perceived usefulness(PU).In addition,perceived economic(PE)hassignificant effect on perceived usefulness(PU),but perceived ease of use(PEOU)has no significant effect on perceivedusefulness(PU).Therefore,it is necessary for the government and farmers to work together to enhance farmers'adoptionwillingness.

关 键 词： 农户 畜禽养殖废弃物 资源化利用技术 采纳意愿 影响因素