作　　者： (邱洪全）;

机构地区： 厦门大学嘉庚学院,福建漳州363105

出　　处： 《中国流通经济》 2017年第9期22-30,共9页

摘　　要： 随着国家"互联网+农业"战略的实施与推进,生鲜农产品传统线下渠道和网络线上渠道并存的双渠道供应链成为主流趋势,面对内部渠道间的矛盾与冲突以及外部环境的动态波动,如何整合渠道优势资源,加强渠道间的合作与协调,成为双渠道供应链管理与实践的重要课题。在对福建、广东和浙江三省224家生鲜农产品企业进行实证分析基础上,探索双渠道供应链协同创新机制对物流服务创新能力和物流服务创新绩效的影响,并对环境动态性的调节效应进行了检验。研究结果表明,传统供应链创新投入、网络供应链创新投入、双渠道供应链协同创新机制对物流服务创新能力有显著正向影响;物流服务创新能力对物流服务创新绩效有显著正向影响,环境动态性及其市场竞争强度和技术变革速度在物流服务创新能力与物流服务创新绩效之间发挥着调节效应,但是市场结构波动在物流服务创新能力与物流服务创新绩效之间的调节作用不显著。研究结果明确了双渠道供应链系统协同创新对物流服务绩效的作用机理、影响路径和环境干预,可为"互联网+"时代双渠道供应链系统的合作与协调提供参考和借鉴。 With the implementation and promotion of the national"Internet+Agriculture"strategy,the double-channel supply chain,which is the combination of the traditional offline fresh agricultural products and the online channel,is the mainstream trend.Facing the contradictions and conflicts between the internal channels and the dynamic fluctuation of the external environment,how to integrate the advantages of channel resources,strengthen cooperation and coordination between channels has become an important issue concerning double-channel supply chain management and practice.The author carries out the empirical analysis on224fresh agricultural products enterprises,explores the effect of the double-channel supply chain collaborative innovation mechanism on logistics services innovation and logistics services innovation performance,and tests the adjustment effect of environment dynamics.The results show that:the innovation investment of traditional supply chain has a significant positive impact on the innovation ability of logistics service,the innovation investment of network supply chain has a significant positive impact on the innovation capability of logistics service,and the double-channel supply chain collaborative innovation mechanism has significant impact on the innovation capability of logistics service;innovative capacity of logistics service has a significant positive impact on logistics service innovation performance,environmental dynamics and its market competition intensity and technological change speed plays the adjustment role between logistics service innovation ability and logistics service innovation performance,but the adjustment role of market demand structure between logistics service innovation ability and logistics service innovation performance is not significant.The author clarifies the impact mechanism,path and environment intervention of double-channel supply chain system collaborative innovation on logistics service performance,and provides the reference for the cooperation and coordination of

关 键 词： 生鲜农产品 双渠道供应链 协同创新 物流服务绩效