作　　者： (李姝）;

机构地区： 暨南大学新闻与传播学院,广东广州510632

出　　处： 《现代营销（下）》 2017年第7期64-65,共2页

摘　　要： 在这个万物互联、永远在线的世界里,人工智能将成为数字营销行业与科技产业发展的重点,它在大数据真正激发自身潜在作用后将产生不可估量的社会价值与影响。本文以Pinterest、Instagram、优衣库、迪士尼等企业为例,探究智能营销作为数字营销新趋势所具备的特性,并阐述在未来的数字营销传播领域发展中其可能存在的问题与隐患。 In this interconnected world, we are always online. It is obviously that artificial intelligence and visual communication will become the focus in digital marketing industry, which is based on the big data. If we can stimulate its potential energy, it will bring immeasurable social value and impact to our society. The article will cite Coca-Cola, Disney, UNIQLO and other brands as examples to explore the new trends, and elaborate its possible problems and hidden dangers in the development of digital marketing.

关 键 词： 数字营销 视觉传播 人工智能