作　　者： (王兆峰）;

机构地区： 湖南师范大学旅游学院,湖南长沙410081

出　　处： 《商学研究》 2017年第4期104-110,共7页

摘　　要： 环境教育是开展生态旅游必不可少的组成部分,是近年来学者研究的重要议题。基于居民对开展生态旅游的动力、居民对环境教育途经的认可度、居民对环境教育的感知以及环境教育效果四个维度,以张家界为研究案例,构建世界遗产地居民对环境教育感知的结构关系模型,探究居民对环境教育感知及影响因素。结果表明;(1)居民对开展生态旅游的动力对环境教育的感知和效果均有显著正向影响,居民对环境教育途径的认可度对环境教育感知和效果均有显著正向影响,居民对环境教育的感知对环境教育效果有显著正向影响。(2)环境教育感知不仅受各维度的影响,且居民个性特征也是重要影响因素。这将为世界遗产地开展环境教育提供理论指导。 Environmental education, an important topic for study in recent years, is an essential part in developing ecological tourism. Based on the four dimensions of residents＇ motives for the development of ecological tourism, residents＇ recognition, percep- tion and effect of environmental education, this paper takes Zhangjiajie as an example, builds a structural relationship model of envi- ronmental education perception for residents in world heritage site and explores the residents for the environmental education and influ- encing factors of their perception. The results are as follows ： ①Residents＇ motives for the development of ecological tourism and their recognition and perception of environmental education have a significant positive influence on the perception and effect of the environ- mental education.②The perception of environmental education is not only influenced by the dimensions above, but also influenced by residents＇personality traits. These will provide theoretical guidance for world heritage site to carry out the environmental education.

关 键 词： 环境教育 感知 张家界