作　　者： (舒馨）; (孙红兵）;

机构地区： 昆明理工大学理学院,昆明650000

出　　处： 《计算机与数字工程》 2017年第8期1553-1559,共7页

摘　　要： 大学生的消费问题反映了大学生的实际消费偏好和未来的消费趋势,对于研究消费经济和市场需求有重要意义。结合大学生消费的特点和影响因素,文章构建了影响西南地区95后大学生消费的结构方程模型,并以昆明某四所高校为例,采用问卷调查的形式收集数据,对西南地区95后大学生的消费情况进行了分析,并运用AMOS软件对影响西南地区95后大学生消费的因素进行了实证研究。研究结果表明社会因素、家庭要素对大学生生存型消费偏好的影响程度更为显著;学校因素、家庭因素对大学生发展型消费偏好的影响更显著;社会因素、个人因素对大学生享受型消费偏好的影响程度更显著。在研究结果的基础上,文章提出了社会应为大学生提供健康的消费环境,高校要加强对大学生消费观的教育,而家庭要注重对大学生"财商"的培育,大学生本人也应该重视对自身价值提升的培育的建议。 College students ＇consumption problems reflect the real consumption preferences and consumption trend of the fu-ture of college students and they are of great significance to study the consumption economy and market demand. According to the characteristics of the college students＇consumption and its influencing factors,this paper constructs structural equation model for in-fluencing the consumption of post-95s college students in southwest China. Four universities in Kunming were as a sample. The data collected by the questionnaire survey were used to analyze the consumption situation of post-95s college students in southwest Chi-na,and the AMOS software was used to carry on the empirical study for the factors influencing the consumption of college students in the southwest of China. The results show that social factors,family factors have more influences on survival consumption prefer-ence. School factors,family factors influences developmental consumption preference more. Social factors and individual factors have more influences on enjoyment consumption. On the basis of the results of the study,this article puts forward providing a healthy consumption environment for college students. Colleges and universities should strengthen the education of the college stu-dents＇consumption concept and family should pay attention to the cultivation of the college students＇＂financial intelligence＂. Col-lege students themselves should also pay much attention to the suggestion about fostering their correct consumption value.

关 键 词： 消费偏好 结构方程 社会因素 学校因素 家庭因素 自身因素