作　　者： (罗梦莹）; (夏志杰）; (翟玥）; (何音）;

机构地区： 上海工程技术大学管理学院,上海201620

出　　处： 《情报科学》 2017年第9期44-48,共5页

摘　　要： 【目的/意义】为了讨论社交媒体不同主体的策略博弈对社交媒体平台不实信息传播的影响。【方法/过程】根据不实信息传播的影响因素提出若干假设,构建博弈支付矩阵,得到复制动态方程模型,运用Matlab软件进行仿真实验。【结果/结论】结果显示,社交媒体平台与不实信息净化者之间存在策略选择依赖性。社交媒体平台在不实信息控制中占主要地位,净化者给平台带来的收益过高或平台给净化者带来的损失过多都会阻碍不实信息控制。 【Purpose/significance】In order to discuss the influence of different strategies of social media to unconfirmed information dissemination on the social media platform.【Method/process】According to the influencing factors of unconfirmed information dissemination,several assumptions are put forward to construct the game payment matrix,and the dynamic equation model is obtained,the simulation experiment is carried out by using Matlab software.【Result/conclusion】The results show that there is a strategy choice dependency between the social media platform and the unconfirmed information purifier.Social media platform is in the dominant position in the unconfirmed information control.If the purification brings the platform too high income or platform brings the purification too much loss,the unconfirmed information control.will be hindered.

关 键 词： 社交媒体 不实信息 净化者 演化博弈