作　　者： (杨晓燕）; (林芳芳）;

机构地区： 三明学院,福建三明365004

出　　处： 《龙岩学院学报》 2017年第4期68-73,共6页

摘　　要： 充分利用文化元素成为急需原创力的动漫产业的发展共识。福建区域文化资源丰富而独具个性,通过动漫化的方式可以将福建文化的个性转化为共性认知。当下的福建文化与动漫表达已有一些成就,表现在创作者的文化使命感、创作内容的文化植入、IP打造并促进其转化、与实体经济结合、促进文化及动漫的全龄化和创造动漫与文化结合的多种可能性等方面,但福建文化动漫表达与传播获得深远影响的并不多。动漫在表达传统文化时不能流于形式,需要有如何传承与颠覆的权衡思考,以及良好的传播系统。 Making full use of the cultural elements has become the developmental consensus for animation industry. Fujian has rich and unique cultural resources which can be the source of animation, so that the characteristics of Fujian culture could be transformed into general cognition. At present,the animations about Fujian culture have got such achievements as the sense of cultural mission of creators, cultural implantation of creative content, transformation of intellectual property, combination with substantial economy,promoting full age of culture and animation and making possible the combination of culture and animation. However,there are not many animation creations that have got far-reaching consequences because the means of cultural expressing, the balance between inheritance and reversion,and the good communication system are needed.

关 键 词： 福建文化 动漫表达 传播 传承