作　　者： (曹恩国）; (娄舒婷）; (邓嵘）;

机构地区： 江南大学,无锡214122

出　　处： 《包装工程》 2017年第16期232-235,共4页

摘　　要： 目的探讨在劝导式设计理论下,移动健康类APP的设计策略。方法通过对不同运动健康类APP特征的描述和归纳,得出此类产品的相同劝导趋向。通过对劝导式设计及其相关理论的分析,得出该理论在APP设计中应用的可行性及设计原则。通过对现有案例的分析和劝导原则的应用,得出劝导式设计理论在此类产品中的劝导策略及设计方法。结论在理论研究和案例解读的基础上,提炼出劝导式设计在运动健康类APP设计中的劝导策略,包括视觉、内容、情感共鸣、操作路径、反馈、社会支持等。 It aims to discuss a design strategyresearch for exercise and health APP design with the theoretical guidance of persuasive design Theory. It acquires the same trend of persuasive methods by the describe and summarize of the features of different exercise and health APP. It finds out the feasiblity and design principles of persuasionthrough the analysis of persuasive design theory. It acquires the persuasive design strategy and methods in this kind of APP through the analysis of existing cases and application of persuasive principles. It summarizes the persuasive design strategy in exercise and health APP based on the theory and case studies, including visualization, content, emotion, action, feedback, social support and so on.

关 键 词： 劝导式设计 运动健康