机构地区: 华北理工大学管理学院,唐山063000
出 处: 《价值工程》 2017年第29期39-40,共2页
摘 要: 近年来,我国国民疯狂的进行境外购物,海淘软件五花八门,从事代购的群体日益壮大。从奢侈品到生活用品,消费者境外消费的商品五花八门,造成大量消费外流。本文从价格、质量、服务三个方面分析这一现象存在的原因,并提出了相应建议。 In recent years, Chinese are crazy for overseas shopping, cross-border online shopping software is various, and groups engaged in purchasing are growing. From luxury goods to daily necessities, consumption abroad goods are varied, which results in a large number of consumer outflows. This paper analyzes the causes of this phenomenon from the three aspects of price, quality and service, and puts forward the corresponding suggestions.