机构地区: 重庆大学经济与工商管理学院,重庆400044
出 处: 《价值工程》 2017年第29期33-34,共2页
摘 要: 以搜寻品为主要研究对象,具体通过京东商城洗衣机产品两个时点评论数据的一阶差分分析,对B2C网站在线评论中商品评分和评论数量对搜寻品销量的影响进行了实证研究。本文发现商品评论数量对于搜寻品销量影响显著,而商品评分不显著。并进一步分析了原因,给出了B2C企业在线评论机制的设计方向。 Focus on search product, we collected online reviews data of washer from JD.com at two different times. We examined the effect of volume and rating included in online reviews on search product sales by a first-order differential analysis. The results shows that volume significant impact on product sales, but rating not. We also analyzed the reasons, and gave some advices of B2 C online review mechanism design.