作　　者： (张传昌）; (杨铁黎）;

机构地区： 福建师范大学体育科学学院,福建福州350100

出　　处： 《体育科学研究》 2017年第4期23-27,共5页

摘　　要： 为促进我国高校体育赛事市场化的发展,运用文献资料法、访谈法对我国高校体育赛事市场化发展的现状进行分析。研究表明:我国高校体育赛事市场化发展存在赛事有效供给不足以及赛事供需错位等问题。针对现状提出高校体育赛事市场化发展的供给侧策略:激发供给主体积极性、打造高效供给方式、举办丰富的有效赛事、打造体育赛事品牌核心价值。 In order to promote the development of the marketization of sport events in universities,this research analyzes the present situation and problems of the development of the marketization with the methods of literature and interview. Research shows that the marketization of college sports development exist some problems,such as insufficient supply of effective events, great market demand and dislocation of the supply and demand of the event. It puts forward the strategy of supply of the mar-ketization under the background of Supply side reform, stimulate the supply main body enthusiasm, build efficient supply modes,organize rich effective competition,build core brand value of university＇s sports.

关 键 词： 供给侧改革 高校体育赛事 市场化