作　　者： (黄嘉涛）;

机构地区： 广东工业大学管理学院,广东广州510520

出　　处： 《企业经济》 2017年第8期30-37,共8页

摘　　要： 根据动态能力和共创体验理论,探索移动互联网环境下企业动态能力对价值创造的影响作用。在理论上构建了动态能力、共创体验、顾客价值和企业价值的关系模型并提出研究假设,利用广东地区企业的调查数据,采用结构方程模型进行检验。实证结果表明:创新能力和客制化能力通过影响共创体验,进而影响顾客价值。另外,创新能力和客制化能力直接和间接影响企业价值。根据研究结果,提出企业应增强创新能力和客制化能力、塑造以共创为核心的顾客体验、重视共创体验和顾客价值的提升等策略。 Based on dynamic capability and co-creation experience theories, this study explores the influential mechanism of dynamic capability on value creation in mobile internet environment. A conceptual model and related hypotheses have been devel- oped. Then, an empirical test is conducted based on survey data from Guangdong area companies by structural equation model. The results reveal that innovation capability and customerization capability have positive impacts on customer value through co-creation experience, thus influencing customer value. Furthermore, innovation capability and customerization capability have both direct and indirect effects on firm value. According to the research findings, managemental recom- mendations are as follows： the business management should pay attention to strengthening innovation and customization a- bility, and developing co-creation central customer experience, as well as enhancing the promotion of co-creation experi- ence and customer value.

关 键 词： 动态能力 共创体验 价值创造 移动互联网