作　　者： (牛文学）;

机构地区： 东莞理工学院城市学院,广东东莞523106

出　　处： 《特区经济》 2017年第8期70-73,共4页

摘　　要： 城镇化过程是社会经济发展的必然阶段,同时也是个复杂的社会适应系统。微观个体行为存在个体和群体两个层次特性,在群体行为中,存在羊群效应和放大循环效应,城镇化就是对该行为的聚集并固化。在个体层面,个体决策依据是利益最大化原则,追逐选择城镇化进程中的经济利益和社会利益,教育投资及教育效率、工作年限、社会公共服务设施、经济收益和闲暇时间等因素影响了个体选择的效用程度,特别是教育投入是个体转变生活方式的关键因素,减少教育投入与未来收益的预期落差是增强教育投入信心的重要因素。 The urbanization process of rural residents is the necessary stage of social and economic develop-ment. The rural urbanization system is a complex adaptive system. In this process, the behavior of rural resi-dents mainly shown as two levels： individual level and group level. In group behavior, there are herd behavior and amplification cycle effect. Rural urbanization is a valid acceptance of the act in order to gather and cured. Pursue economic and social interests in the process of urbanization. Educational investment and effi-ciency, work experience, public service facilities, economic income, leisure time and other factors affect the choice degree of effectiveness for individual; especially education investment is a key factor in changing lifestyle of rural residents. Reduce the gap of education investment and future earnings expectation is an im-portant factor to enhance the education investment confidence.

关 键 词： 城镇化 群体行为 个体行为 教育决策 不确定性