作　　者： (纵凤侠）;

机构地区： 中国矿业大学体育学院

出　　处： 《吉林体育学院学报》 2017年第4期19-24,共6页

摘　　要： 在全民健身上升为国家战略的体育发展新常态下,将健身消费纳入城镇居民医疗保险体系是保障国民健康的基本国策。文章运用SWOT分析法对健身消费纳入医疗保险制度的内部与外部环境进行分析,并综合多种影响因素提出了开拓型、争取型、抗争型以及保守型4种战略及具体措施,供相关部门借鉴参考。 Under the New Normal of sports development,the national fitness plan has risen to the national strategy,and it is a national policy to incorporate the fitness consumption in the urban and rural medical insurance system. Based on SWOT model,this paper tries to analyze its internal and external environment. Taking into account of Multiple influencing factors,this paper puts forward four strategies and their counter-measures,namely,pioneering strategy,fighting strategy,resisting strategy and conservative strategy,and those are for reference for the relevant departments.

关 键 词： 健身消费 医疗保险 分析