作　　者： (陈颖瑛）;

机构地区： 浙江经贸职业技术学院,浙江杭州310018

出　　处： 《浙江金融》 2017年第9期73-76,12,共5页

摘　　要： 本文以浙江省农信社为分析对象,研究了互联网金融的背景下,浙江农信社应对"互联网下乡"加快转型步伐的实践性对策。文章从这几个方面展开:互联网金融下乡改变金融生态;互联网金融背景下当前农信社的优势及不足;浙江省农信社运用"互联网+"改造传统业务的对策。 The paper is focused on how to make reform of the small financial institutions under the fierce competition under the internet financial trend,which is on the research of Zhejiang rural credit cooperatives.The paper is composed of following parts：Thesevers challenge to small financial institutions from the internet financial revolution, the advantages and disadvantages of the Zhejiang rural credit cooperatives when they face the competition.Finally,the paper gives some suggestions on how to take advantage of the Internet technique and channel to reform the traditional rurual credit cooperatives.

关 键 词： 互联网金融 农信社 大数据 产品创新