机构地区: 玉林师范学院文学与传媒学院,广西玉林537000
出 处: 《玉林师范学院学报》 2017年第3期139-144,共6页
摘 要: 旅游目的地是研究旅游传播最重要的概念,旅游目的地形象定位是发展乡村旅游的核心,也是目的地营销推广的关键。J村是广西一个普通的乡村旅游目的地,实地调查了J村在发展乡村旅游过程中的成功经验,指出其问题产生的原因,同时也提出了改进其旅游目的地形象传播的相关策略,对其他同类的乡村旅游目的地形象传播定位有一定的借鉴作用。 Tourism destination is the most important concept in the study of tourism communication; tourism destination image positioning is the core of the development of rural tourism, the key to the promotion of destination marketing. J village is an ordinary rural tourism destination in Guangxi. This paper analyzes the successful experience of J village in the process of rural tourism development through the on-the-spot investigation. It points out the reason of these problems, and puts forward the improvement strategies of the tourism destination image communication.