作　　者： (顾昌明）;

机构地区： 中国科学技术大学,安徽合肥230026

出　　处： 《高教学刊》 2017年第18期130-132,共3页

摘　　要： 青年教师肩负着学校的教学和科研任务,在一流研究型大学的建设中发挥重要作用。为提高青年教师的教学能力,工会等部门联合举办了青年教师教学基本功竞赛。文章从商学的视角出发,用市场营销学中的7P理论进行分析,旨在通过市场营销策略找到拓展青年教师教学基本功竞赛的新方式,扩大青教竞赛的品牌影响力,提高青年教师教学能力,提升高校整体教学水平,推动一流研究型大学建设。 Young teachers shoulder the school＇s teaching and scientific research tasks, playing a significant role in the construc- tion of the first-class research university. To improve the teaching ability of young teachers, trade unions and other departments joint- ly organized the basic teaching skills competition for young teachers. This paper starts from the perspective of business, using the theory of 7P in the marketing to make the analysis, for the purpose of adopting the marketing strategy to find new ways of young teachers teaching skills competition, enlarge the influence of the brand of this teaching competition, improve the young teachers＂ teaching ability, improve the overall teaching level, and promote the construction of first-class research-oriented university.

关 键 词： 市场营销策略 青年教师教学基本功竞赛 一流研究型大学 青年教师