作　　者： (胡晋）;

机构地区： 安徽大学管理学院,安徽合肥230000

出　　处： 《苏州市职业大学学报》 2017年第2期54-57,共4页

摘　　要： 随着社会经济的快速发展,尤其在新兴发展中国家,基于对社会地位及社会认可的诉求而出现的身份消费逐渐成为众多群体普遍性的消费行为方式。鉴于身份消费理论在解释消费者行为领域的有效性,梳理国外学者关于身份消费的研究,就身份消费内涵及相关概念界定、身份消费前置因素与影响结果三方面概述国外研究现状及前沿热点,为国内学术研究和实践发展提供一定的理论启示。 With the rapid development of social economy, especially in the emerging developing countries, status consumption has gradually become a common consumer behavior of many groups accompanied by the demands of social status and social recognition. In view of the validity of the theory of status consumption in explaining the field of consumer behavior, this paper sorts out the foreign research on status consumption, summarizes the current research situation and frontier hotspots in three respects, that is, the definition of status consumption and the related concepts, the antecedents and consequences of status consumption to provide some theoretical enlightenment for the development of domestic academic research and practice.

关 键 词： 身份 身份消费 炫耀性消费