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跨境电商经理人管理胜任力研究
Research on the Management Competency of Cross-border E-commerce managers

作  者: (林存文); (戴雪珊);

机构地区: 厦门海洋职业技术学院工商系,福建厦门331100 华侨大学工商管理学院,福建泉州362021

出  处: 《成都师范学院学报》 2017年第8期112-118,共7页

摘  要: 伴随着跨境电子商务贸易在我国迅猛发展,跨境电商经理人的重要性日益凸显。对跨境电商企业而言,能否招聘到合适的跨境电商经理人对企业的发展和运营意义重大。而当前企业对人才关注的重点已从单纯注重智力因素向注重胜任力因素转变,在此背景下,研究跨境电商经理人管理胜任力就显得十分必要。由于职业标准是政府部门、学术团体或行业机构等组织根据各职业人才工作的活动内容,对从业人员工作能力水平进行的规范性要求、具有一定的权威性,为此,采用职业标准分析法剖析跨境电商经理人的管理胜任力,有助于明确管理胜任力的构成和特征。研究结果表明,跨境电商经理人管理胜任力是由职业经理人管理胜任力、国际贸易经理人管理胜任力和电商经理人管理胜任力三个维度若干细分要素构成的;培养和提升跨境电商经理人管理胜任力可以通过校企协同创新、基于管理胜任力测评的选拔招聘和基于管理胜任力分析的在职培训等路径展开。 With the rapid development of cross-border e-commerce trade in China, the importance of cross-border e-commerce managers has become increasingly prominent. As to the enterprises of cross- border e-commerce, whether a suitable cross-border E-commerce manager can be recruited or not is very important for the enterprise's development and operation. However, currently enterprise emphasis on talents has changed from purely paying attention to intelligence factors to competency factors.In this con- text,it is necessary to study the management competency of cross-border e-commerce managers.As the professional standard is set by the government departments, academic organizations or industry organiza- tions and other organizations according to the content of work of all levels of professionals, it has a certain authority for their work ability of the normative requirements. Therefore, using occupational standard a- nalysis to analyze the management competency of cross-border electric business managers can help to clearly define the composition and characteristics of competency. The results show that the managerial competence of cross-border electric business managers is composed of professional managers" managerial competence, international trade managers" management competency and managerial management compe- tency. In addition, the ways to cultivate and improve the management competency of cross-border e- commerce managers includes the collaborative innovation of colleges and enterprises, the selection and re- cruitment based on the management competency evaluation and the on-the-job training based on the a- nalysis of management competency.

关 键 词: 跨境电子商务 管理胜任力 构成要素

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