作　　者： (王毅）; (柯平）;

机构地区： 上海大学图书情报档案系,上海200444

出　　处： 《图书馆建设》 2017年第9期69-77,共9页

摘　　要： 结合文献调研和网站分析,对美国公共图书馆文创产品的现状进行梳理可以发现,美国公共图书馆文创产品注重经济效益和社会效益;产品创意以图书馆、阅读和地方文化为来源,产品贴近生活且内涵独特。基于此,我国公共图书馆文化创意产品工作应重视该项工作带来的机遇与挑战,凝聚有志于文化创意与公益服务的社会力量,促进图书馆和阅读文化创意元素的深度融合,发掘地方特色与历史人文价值的创意符号,注重产品物质载体实用性和读者创意体验,创新图书馆文创产品营销体系。 Based on literature review and website analysis, this paper summarizes the current situation on cultural and creative products in American public libraries. Result shows that American public libraries lay emphasis on the economic and social benefits in their cultural and creative products. Their products are true to life and show uniqueness for they are originated from library, reading, and local cultures, Chinese libraries should envisage the opportunities and challenges cultural and creative products bring, attract social force that is passionate about cultural innovation and social service, integrate library into reading culture on a deeper level, excavate local idiosyncrasy and symbols that bear historical and humanistic meanings, value the practically of products and experience of readers＇ innovation practices, and finally innovate the marketing system of library＇s cultural and creative products.

关 键 词： 文化创意产品 公共图书馆 美国