作　　者： (姜海纳）; (符国群）; (李世豪）;

机构地区： 北京大学光华管理学院,北京100089

出　　处： 《消费经济》 2017年第4期20-25,共6页

摘　　要： 婚庆消费作为家庭消费的重要部分,呈日益上升趋势。本文根据发生时间和作用的不同,把婚庆消费分为婚庆直接消费和婚庆间接消费并探讨两者关系。通过问卷调查和数据分析发现,婚庆直接消费与婚庆间接消费之间并非传统经济学假设的相互挤出关系;相反,购买婚房和其他婚庆间接消费拉动了婚庆直接消费的增长。 Wedding consumption is a crucial grows rapidly. In this paper, wedding consumption on function and timing dimension. Questionnaire types of consumption. Through data analysis, it is direct wedding consumption which is contradictory event for every family and wedding consumption market size is divided into direct and indirect wedding consumption based is used in order to distinguish the relation between these two shown that indirect wedding consumption pulls the amount of with traditional economic theory.

关 键 词： 婚庆消费 直接消费 间接消费 资产效应 代际转移