作　　者： (葛佳）;

机构地区： 上海大学社会学院,上海200444

出　　处： 《北京社会科学》 2017年第9期93-101,共9页

摘　　要： "世俗化"是现代社会的潮流,然而浙东农村地区的民间佛教却呈现表象繁荣之景象,以"佛纸"为代表的信仰消费兴盛是其主要表现形式。"佛纸"是经过念佛这一赋灵过程的纸钱,是民间佛教的重要宗教产品。目前,"佛纸"呈现出多样化、等级化、货币化、市场化的特征。随着经济阶层分化的出现,社会上层成为信仰消费的推动者和主力军,社会中层成为信仰消费的跟随者,社会下层则扮演着生产者角色,由此形成固定的需求方和供给方。在消费社会背景下,宗教信仰发生异化,赋灵过程可以通过金钱买卖。正是由于佛纸在阶层间流通和买卖,建构出一个表面繁荣的宗教市场,展示出宗教表象上的兴盛状态。 “ Secularization” is the trend of modern society, while the rural areas of eastern Zhejiangshow a prosperity scene of folk Buddhism where “ Buddha paper” appears as the representative of the consumption boom. “Buddha paper” produced under the process of chanting is an important religious product of folk Buddhism. Nowadays, the “Buddha paper ” presents the characteristics of diversification,hierarchies, monetization and marketization. With the class differentiation, the upper class become the promoter of faith consumption, the middle class become the follower of faith consumption and the lower class become Buddha paper producers, who form a fixed chain of demand and supply. In the context of consumer society, religious beliefs occur alienated and chanting process can be trade through money. “ Buddha is not a belief, burning Buddha is the belief ”. For the circulation and trade of Buddha paper, it constructs a prosperous religious market, showing the religious prosperity.

关 键 词： 佛纸 信仰消费 阶层分化