作　　者： (靳会勤）; (郑谊）; (金潇）; (毕朝晖）; (田伟）;

机构地区： 联通信息导航有限公司,北京100032

出　　处： 《信息通信技术》 2017年第4期65-72,共8页

摘　　要： 大数据技术将所涉及的海量数据信息通过软件工具,在合理时间内经过沉淀、处理、分析、归纳、总结其深层次的规律,并整理成为帮助企业或商家经营决策的依据。实现资源的有效利用。本文利用大数据技术实现将电商行业化妆品类的用户数据进行过滤、加工、沉淀,基于用户行为、流转购买和流转频次进行分析,提供市场洞察服务及数据支撑,为行业决策提供依据。 Big data involves massive data information. By using software tools, it can sum up the deep-seated law of things after a series steps of the precipitating, processing, analyzing, and inducting in a reasonable period of time, and this process can help business operators make decisions. Big data technology can help analyse the lage number of data, and achieve the effective use of resources as a tool. This paper uses big data technology to flter the user data of cosmetics industry, provides market insight service and data support based on user behavior, turnover purchase and circulation frequency, and also provides the basis for industry decision-making.

关 键 词： 大数据 分析归纳 用户行为 决策依据