作　　者： (陈印昌）; (叶卫树）;

机构地区： 浙江大学宁波理工学院,浙江宁波315100

出　　处： 《宁波职业技术学院学报》 2017年第4期59-62,共4页

摘　　要： 城市形象是一个城市在国内外受众中的整体认知和评价,是城市重要的无形资产。城市形象良好与否不仅关系到城市自身发展进步程度和质量,更关系到城市发展的未来和市民的现实生活。对外传播是城市形象尤其是国际形象塑造和展示的重要内容和平台。宁波在致力于建设"国际港口名城、东方文明之都"征程中,良好、有特色的城市形象必不可缺。宁波城市形象对外传播应该抓住机遇,凝练特色,不断丰富传播内容和载体,根据受众特点和传播技术发展,促进城市形象的不断优化和提升。 The city image is the overall perception and evaluation of a city in domestic and foreign audiences, which also is the intangible asset of city. The image of the city is good or not is not only related to the city＇s development progress and quality, but also related to the future of the city development and people＇s real life. To spread the image of the city is especially important content and shaping the international image and display platform. In Ningbo is committed to building an international port city, Oriental civilization journey, good characteristic city image. The image of Ningbo City indispensable external communication should seize the opportunity and concise features, enrich the communication content and the cartier, according to the development characteristics of the audience and communication technology, and constantly optimize to promote the image of the city.

关 键 词： 宁波 城市形象 传播