作　　者： (王慧）;

机构地区： 安徽省社会科学院新闻与传播研究所,合肥230051

出　　处： 《合肥学院学报（综合版）》 2017年第4期65-68,共4页

摘　　要： 新媒体语境下,微博舆论场仍旧是移动舆论场的主阵地。微博舆论折射社会心态,反映社会万象,具有主导权精英化、载体移动化、扩散圈层化、传播裂变化、语言娱乐化等传播特征,同时也具有正反两个方面的社会影响。 Weibo has still been the major mobile arena for the public opinion under current new media context. The public opinion on weibo reflects our social mentality and represents various social phenomena. Our research indicates that weibo＇ s public opinion is featured with the elite dominant discourse power, the mobilized channel, the circling and fissional way of information diffusion, and the entertainment-oriented language. It has brought about both positive and negative influence on our society.

关 键 词： 微博舆论 传播特征 社会影响