作　　者： (蔡中兴）;

机构地区： 广州番禺职业技术学院,广东广州511483

出　　处： 《北京城市学院学报》 2017年第4期53-57,共5页

摘　　要： 在以信息网络技术为媒介的新媒体时代,人们对信息的接收方式、渠道,对信息的筛选以及信息传播的速度和广度都是纸质媒体时代所不能比拟的。基于此,在高校招生宣传工作中,应该发挥传统媒体和新兴媒体各自的优势,积极改变传统观念,善用新媒体平台,实现全媒体的招生宣传。本文正是基于此,探究全媒体的内涵和特点,审视传统高校招生宣传工作,从高校的实际情况出发,开展实际性的全媒体招生宣传活动,为推动高校招生宣传改革打下厚实基础。 In the era of new media with information network technology, the way of receiving information, the channel, the screening of information and the speed and breadth of information dissemination are incomparable to the paper media era. Based on this, in college admissions and propaganda work, should play the traditional media and new media their respective advantages, and actively change the traditional concept, make good use of new media platform, to achieve full media recruitment. This article is based on this, explore the connotation and characteristics of the whole media, look at the traditional college admissions propaganda work, from the actual situation of colleges and universities to carry out the actual media enrollment propaganda activities, to promote the college enrollment propaganda reform and lay a solid foundation.

关 键 词： 全媒体 高校招生宣传工作 挑战 策略