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How Do China's Small and Medium-sized Enterprises (SMEs) Go Out Under the New Normal? Based on the Case of Alibaba B2B Platform
How Do China's Small and Medium-sized Enterprises (SMEs) Go Out Under the New Normal? Based on the Case of Alibaba B2B Platform

作  者: ();

机构地区: Jianghan University, Wuhan, China

出  处: 《China-USA Business Review》 2017年第7期318-323,共6页

摘  要: In recent year, China's foreign trade has entered a new normal, whose pace of the growth has entered the middle and low-speed track, and requirements for brand and innovation are higher. With the development of information globalization, e-commerce has been widely used in various fields of foreign trade. Therefore, cross-border e-commerce provides a new platform for our enterprises, especially small and medium-sized enterprises, to expand international market. Moreover, with the increasing cost of raw materials, labor forces and the problem of product homogeneity getting more serious, the SME could only receive fragmented orders, the financing channel becomes limited and the profit margins are reduced. To explore how China's SMEs go out and get profits, therefore, has a practical significance

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