作　　者： (许秋华）;

机构地区： 北华大学文学院

出　　处： 《北华大学学报（社会科学版）》 2017年第4期6-10,共5页

摘　　要： 随着新媒体的迅猛发展,出现了很多新的社会称谓语,其来源和特点为:称谓用语的缩略化、拟物化、儿童称谓用语和方言称谓词语的泛化等。新兴社会称谓语是在隐喻和转喻的认知基础上产生的。这些新兴称谓词语的物质基础是基于网络的各种新型社交媒介,与传统称谓语相比定位功能明显削弱,幽默色彩更加突出,更加新颖别致,体现了国人价值观的多元化。对待这些新兴社会称谓语,在语言政策上应该一分为二,对其中符合汉语发展规律的词语要允许其存在,对那些严重违背"合作原则"和"礼貌原则"的称谓用语要坚决取缔,以维护汉语的多样性和纯洁性。 With the rapid development of new media,a lot of new social appellations have appeared,which are mainly composed of abbreviation of appellations,Skeuomorphism and the generalization of children's appellation language and dialect appellation words etc. The new social appellations are generated on the cognitive basis of metaphor and metonymy.The material basis of the new social appellations is a variety of new social media based on network,and comparing with the traditional appellation,its positioning function is obviously weakened,the humor color is more prominent,more novel and unique,which embodies the diversity of contemporary Chinese values.According to language policy,we should treat these new social appellations in two ways: those which meet the laws of the development of Chinese words should be allowed to exist,while those which seriously violate 'cooperative principle'and 'politeness principle'should be resolutely banned in order to maintain the diversity and purity of Chinese.

关 键 词： 新兴社会称谓语 缩略化 拟物化 新型社交媒介 价值观多元化