作　　者： ;

机构地区： 华南理工大学

出　　处： 《海外华文教育》 2016年第5期668-675,共8页

摘　　要： 本文采用问卷调查法，考察越南胡志明市大学生汉语学习动机和态度，及其背后的影响因素。受试者分为华裔、非华裔汉语学习者和非汉语学习者。研究结果表明：华裔群体在身份认同的作用下，学习动机多倾向为融入型，对中国人、中国各方面的总体态度都表现正面；非华裔群体受汉语经济优势的驱动学习动机多表现为工具型；非汉语学习群体不选择学习汉语的主要原因是认为“汉语难”，以及“不喜欢中国”；对中国产生的负面刻板印象与当地媒体的传播相关。最后，本文针对三种群体提出相应的汉语推广策略。 Through questionnaire survey method, this study aims to understand the current situation of Chinese college students＇ motivation in Ho Chi Minh City, focusing on the type of students＂ motivation, the differences in the behavior of the learner groups on different motives, analyzing the factors behind the motivation. The findings show that ethnic groups tend to belong to integrative motivation. Their identity is very strong, all aspects concerning China they gave the praise and maintained a good attitude. Non-eth- nic Chinese learners more exhibit the instrumental motivation. They also gave good evaluation, but are not as good degree as that of ethnic groups, and appeared partially negative perceptions and attitudes. The biggest reason non-Chinese learners do not choose to learn Chinese is the thinking that it＇ s difficult to learn; followed by ＂do not like China＂ reason, attitudes are quite negative. These are to some extent all related with the impact of the local media. Finally, from the perspective of Chinese international promo- tion strategy, we propose appropriate strategies for the three groups.

关 键 词： 越南胡志明市 汉语学习动机 华裔 非华裔 汉语推广策略

分 类 号： [H195.3]

领　　域： []