作　　者： ;

机构地区： 罗定职业技术学院

出　　处： 《湖南农业大学学报：社会科学版》 2016年第5期63-68,共6页

摘　　要： 以ACSI模型为基础建立古村落游客满意指数模型,并建构相应的满意度指标体系,对广东兰寨游客满意度进行实证研究,结果表明：游客满意度与游客期望、感知质量和感知价值这三个变量之间存在正相关;游客满意度和游客忠诚度之间存在正相关;游客满意度和游客抱怨之间存在负相关。要提高兰寨古村落游客满意度,必须提高景点的文化品位,完善配套设施建设,设计参与性旅游项目,加大古建筑的保护与修缮。 On the base of ACSI model, this article establishes ancient villages tourist satisfaction index model, constructs the corresponding satisfaction index, and study empirically tourist satisfaction for Lan village, Guangdong. The results show： tourist satisfaction are positively correlated with tourists expectations, perceived quality and perceived value, there is a positive correlation between tourist satisfaction and tourists＇ loyalty, negative correlation exists between tourists satisfaction and tourists＇ complain. The paper then propose some advice to increase tourist＇s satisfaction for Lan village： improve the cultural quality of attractions, improve the supporting facilities, design a participatory tourism projects and increase the protection and restoration of ancient buildings.

关 键 词： 游客满意度 古村落 兰寨 ACSI模型

分 类 号： [F592.7]

领　　域： []