作　　者： ;

机构地区： 广东外语外贸大学

出　　处： 《国际商务研究》 2015年第4期56-64,共9页

摘　　要： 国际金融危机后,新兴经济体成为世界经济复苏及其持续发展的主要动力来源。以IMF界定的26个新兴市场国家为范围,通过东莞外向型企业拓展新兴市场的情况调研,发现新兴市场需求具有进口规模不大、增速快、市场需求差异比较大等特征,对中国企业拓展新兴市场具有一定挑战。中国企业必须转变对新兴市场的观念,采取多路径进入新兴市场,并加强对新兴市场的维护。 After the international financial crisis, the emerging economies have become the main power source of the world economy recovery and its sustainable development, so there is a strong practical significance of expanding emerging markets by Chinese enterprises to make an analysis of the characteristics of emerging economies. According to 26 emerging market countries defined by IMF, combined with the research results of expanding emerging markets by Dongguan FDI enterprises, the development and market characteristics on emerging economies in multiple perspectives is analyzed. Then the challenges of expanding emerging markets by Chinese enterprise is analysed. The reference recommendations for Chinese enterprise to expand emerging markets are put forward.

关 键 词： 新兴市场 外经贸 “走出去” 东莞

分 类 号： [F740]

领　　域： []