导　　师： 李敏

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 华南理工大学

摘　　要： 美国密歇根大学的达夫·尤里奇教授将90年代以后企业人力资源管理职能所扮演的角色划分为战略经营伙伴、行政管理专家、员工激励者以及变革推动者四大角色。这四大角色在企业运营管理的不同阶段有不同的表现及作用形式。人力资源管理者们要实现这一转变,关键就是对人力资源管理数据的收集、分析、判断及改进,实现数字化管理。企业人力资源管理部门在当前的新经济时代环境下,需要提高工作效能,专注于系统性、整体性、策略性的人力资源战略规划、组织运营效率的提升及企业人力资源竞争价值。DERS/(DERS, Delivery of Employee Relations Solutions的缩写,即传递最佳的员工关系解决方案/)正是基于以上人力资源发展趋势,结合自身在人力资源管理方面的专业和数据分析优势,为企业员工关系管理者们提供员工满意度调查、胜任力评估、离职分析、职位评估、工作分析及组织人力资源竞争力评价服务。 在总体结构上,本商业计划首先论述了该项目产生的背景和意义,然后运用战略管理的理论从内部环境以及外部环境两个方面对项目的可行性进行分析,并从中发现了潜在的市场机会,再运用五力模型对竞争环境进行了系统的分析。接下来运用SWOT方法分析了公司所面临的外部的机会和威胁以及内部优势和劣势,并以此制定了公司的战略。公司战略制定后,对公司未来运营管理方面进行了规划和设计,运用市场营销的理论来确定目标市场、市场细分以及进行市场定位,并制定了营销计划。接下来运用财务管理的知识制定融资策略并分析了项目的赢利模式和投资回报。最后运用风险管理的相关理论对公司项目执行过程中可能遇到的风险进行分析并提出相应的风险控制对策,最后得出结论,供投资者决策参考。 该商业计划书经过充分地分析论证,DERS项目在产品差异性和专业性上有明显的核心竞争优势。通过整合营销手段和渠道策略,在不到5年的时间,DERS产品将成为企业最信赖的商业伙伴,实现投资内部收益率112/%。同时,通过财务预测分析,只需2年时间DERS就能收回所有的投资,动态投资收益率达50/%。所以,DERS商业计划是顺应时代的需要,符合市场发展的规律,具有良好的投资价值和发展前景。 Dave Ulrich, the professor US University of Michigan /(2005/) addressed that the role of enterprise human resources management could be divided especially into the strategic management partner, administration expert, staff stimulator as well as the initiator of organization change. Four big roles have the different style in performance and function responding to the enterprise different stage. The human resources management professionals must seek the new breakthrough, that is, data collection, analysis, appraisal and improvement to realize digitization management. The enterprise human resources management staff, under the current new economical situation, needs to enhance the efficiency, and outsourcing the non-core, tedious personnel management administration to focus on strategic human resources plan, operation efficiency and human resources value. Based on the trend of human resources management, DERS dedicates oneself on the human resources management professional data analysis. Binding with ourselves strengths in principles and data analysis, DERS provides employee satisfaction survey, competency assessment, attrition analysis, job evaluation and competitive matrix appraisal service. In the overall structure, the business program firstly elaborated the background and significance which this project is worked out, then carries on the analysis by using the strategic management theory to recognize the project feasibility from the internal environment to external environment, and explore the potential market opportunity using Five Forces Model. Next has analyzed external opportunities and threats as well as internal strengths and weakness in SWOT method which the company faced and therefore finds out company's strategy. With this future the operation management planning is formulated to specify marketing goals, positioning, marketing scheduling. Most importance is to analyze project profits and the investment return using the financial knowledge and. Finally, the business program has made risks assessment to clarify all risks in respects of finance, ethics, technology markets and management for investor decision-making reference. By fully analyzing and rationally reasoning, it is found that DERS owns itself strengths in products differences and professionals. DERS have adequate confidence in getting the return of investment with IRR 112/% through integrated marketing and promotion strategy. Meanwhile, the period of investment return is just 2 years with dynamic ROI 50/%. Therefore, DERS business plan is aligned with market requirement with promising perspective and investment return. With the efforts of business initiators, it is absolute an investment of low risk and high return.

关 键 词： 员工关系 人力资源外包 竞争分析 营销策略 财务预测

分 类 号： [F272.92]

领　　域： [经济管理] [经济管理]