导　　师： 陈春武

学科专业： 120202

授予学位： 硕士

作　　者： ;

机构地区： 厦门大学

摘　　要： 电力厂网分开后,全国大部分试验研究院/(所/)中为发电企业服务的业务逐渐分离成立公司运作,为发电企业提供基建、生产过程服务,同时也从事部分电网企业非生产过程技术服务。FZ公司自2005年成立以来,在技术能力和业务收入上都取得良好的发展。随着电力体制改革的深化,公司的发展面临来自企业内外两个方面的挑战:一方面,由于公司股权结构过于分散,不利于管理决策,同时2008年以规范国有企业职工持股为核心内容的“主多分离”改革对公司的股权结构和管理方式提出新的要求;另一方面,公司“以省为界”的战略难以适应行业日益激烈的竞争需要。本文从电力行业的现状和发展趋势入手,采用波特五力模型,研究公司所在行业的竞争状况,结合对公司战略能力的分析,借助SWOT分析工具,得出公司面临的机遇和威胁。针对公司发展存在的问题,提出公司未来几年的战略规划,以前瞻性的思维制订公司3-5年内进入国内行业综合实力前三名的战略目标体系。对公司层面的发展模式,选择水平整合战略,实施以股权集中为目的的股权改革,确立以发电服务为主的市场定位和上市融资的策略,并制订股权改革和水平整合的具体方案;对业务层的发展模式,提出培育持续创新为核心的竞争力,在商务模式、技术创新、市场营销等方面进行了阐述。为适应核心竞争力的培育,设计适应于知识型企业管理的网络组织结构和人力资源开发模式,针对FZ公司的特点,对企业技术创新管理体系的建立进行了设计,提出了适应知识型员工管理的企业文化模式。最后,对战略实施过程可能存在的风险进行了说明。 本研究论文主要为FZ公司破解当前发展中存在的问题,对同行的改进也有现实意义,对其他技术服务企业开展战略研究有一定的借鉴作用,也可为对电力技术服务企业有兴趣 After separation of power plants from the grids, the business serving power generation companies are gradually separated from most of the electric power test and research institutes in China. Companies are founded to supply construction and production process technique services to power generation companies, covering parts of the non-production process services for power grid as well. FZ co., founded in 2005, has achieved substantial development in technique ability and business income. As the reform of power industry develops further, the company is facing challenges from both inside and outside. On one hand, the company's dispersed ownership structure goes against management decision making, and the reform of 'separation of diversified utilities from main business' with core content of staff share holding regulating of state-owned enterprises puts forward new requirements for the company's ownership structure and management style. On the other hand, the company's strategy of 'taking province as boundary' is not fit for the increasingly fierce competition environment in electric power service industry. The paper starts with current situation and development trend of electric power industry, studies competition conditions of the industry in which the company is engaged using potter's five dint model, and presents the opportunities and threats the company is facing with, combining with strategic ability analysis in the method of SWOT. The company's strategy plan for the coming years is also proposed considering such problems arise during developing process, establishing strategy target system based on perspective thinking with the goal to rank in top 3 companies for comprehensive strength in domestic industry with 3 to 5 years. As for the corporate-level development mode, level-integration strategy is chosen, and shares reform is implemented with the purpose of ownership concentration. The strategy of financing from stock market is settled, holding the view of market position mainly in powe

关 键 词： 技术服务 公司战略 持续创新

领　　域： [经济管理] [经济管理] [经济管理]